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Discuss the category of jbhifi(what is happening to the industry) Discuss the competitor landscape of jbhifi (who/ what are the competitors of the organisation doing)-This
- Discuss the category of jbhifi(what is happening to the industry)
- Discuss the competitor landscape of jbhifi (who/ what are the competitors of the organisation doing)-This is where you could use SWOT
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
