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Discuss the characteristics of a successful entrepreneur using the case below for reference. The Case Kraft Foods is a 95-year-old leading light of the consumer

Discuss the characteristics of a successful entrepreneur using the case below for reference.

The Case

Kraft Foods is a 95-year-old leading light of the consumer packaged-goods industry. It has recently taken steps to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld, who was brought in to turn around the companys performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur.

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