Question
Discuss the characteristics of a successful entrepreneur using the case below for reference. The Case Kraft Foods is a 95-year-old leading light of the consumer
Discuss the characteristics of a successful entrepreneur using the case below for reference.
The Case
Kraft Foods is a 95-year-old leading light of the consumer packaged-goods industry. It has recently taken steps to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld, who was brought in to turn around the companys performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur.
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Financial Forensics Body Of Knowledge
Authors: Darrell D. Dorrell, Gregory A. Gadawski
1st Edition
0470880856, 978-0470880852
