Question
Discuss the concept of bottom of the pyramid marketing and how companies operating in this market as using the Customer Based Brand Equity model to
Discuss the concept of "bottom of the pyramid marketing" and how companies operating in this market as using the Customer Based Brand Equity model to built customer loyalty.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
