Question
Discuss the concept of Country Of Origin Effects and give examples of products produced within the United States. How does product design and development truly
Discuss the concept of "Country Of Origin Effects" and give examples of products produced within the United States.
How does product design and development truly affect the ability for global product development and innovation? Why is the ideal product design one which provokes connection? How does product design evoke sentimental connection?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
