Question
Discuss the Consumer Buying Process of a product like university education. [10 Marks] B. Identify the 5 key buying roles in the consumer buying process
Discuss the Consumer Buying Process of a product like university education.
[10 Marks]
B. Identify the 5 key buying roles in the consumer buying process that would apply
when recruitment is considered a marketing function and give examples to support
your answer.
[10 Marks]
C. Discuss the product mix concept and how it can enhance the education institution's
competitiveness. Justify your answer.
[20 Marks]
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
