Discuss the consumer profile of the target market (16-18)in Reducing Fast-food Consumption within the target group selected.

1. Identify the demographics shaping the behavior or motivation of consumers in your target market.

2. Analyze the identity factors shaping the consumers in your target market.

What demographic data have you gathered about them? What differences exist within your target market?

3. Explain (from your perspective) what factors you think are the most compelling for changing the behavior or motivation of consumers in your target market?