Question
Discuss the consumers' behaviour toward luxury brands like LVMH using the following important concepts: Lifestyle, Self-concept and Brand Personality. Use relevant information from the case
Discuss the consumers' behaviour toward luxury brands like LVMH using the following important concepts: Lifestyle, Self-concept and Brand Personality. Use relevant information from the case and from the chapter?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
