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Discuss the contextual factors( environmental factor) of the organization that must be considered when developing a marketing strategy? Explain how you would ensure that the
- Discuss the contextual factors( environmental factor) of the organization that must be considered when developing a marketing strategy?
- Explain how you would ensure that the marketing strategy addresses traps associated with execution?
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When developing a marketing strategy it is essential to consider the contextual factors also known as environmental factors that can significantly influence the success or failure of the strategy Thes...
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Integrated Marketing Communication Creative Strategy From Idea To Implementation
Authors: Robyn Blakeman
3rd Edition
153810105X, 978-1538101056
