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Discuss the contribution of Porter's Five Forces model in assessing the attractiveness of the industry in which FF Five Forces currently operates. Compare between Strategic
Discuss the contribution of Porter's Five Forces model in assessing the attractiveness of the industry in which FF Five Forces currently operates. Compare between Strategic Marketing & Operational Marketing Management
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
