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Discuss the culture clash of Rover when BMW took over the company from British Aerospace. What are the reasons for the culture clash between Rover

  1. Discuss the culture clash of Rover when BMW took over the company from British Aerospace.
  2. What are the reasons for the culture clash between Rover and BMW and how they contributed to the failure of the take-over?
  3. Why cultural diversity have an impact on communications, human resources, research and development and other key areas on how Rover and BMW operates?
  4. How important are the cultural factors in applying management techniques from one country to another?

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