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Discuss the different elements of an organization's macro-environment that influence its digital business and digital marketing strategy. Analyze the impact of socio-cultural trends, technological advancements,

Discuss the different elements of an organization's macro-environment that influence its digital business and digital marketing strategy. Analyze the impact of socio-cultural trends, technological advancements, and environmental considerations on digital marketing decisions. Provide concrete examples to illustrate your points.


Examine the significance of legal, privacy, and ethical constraints on a company's digital business operations. Discuss how regulatory requirements and evolving privacy standards affect data collection and customer engagement strategies. Additionally, explore how organizations can leverage ethical considerations to gain a competitive edge in the digital realm.



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