Discuss the execution and purpose of a reverse brief, by applying a real-life example. You should draw on the unit materials and your own research as a minimum. Include citation and reference.

RETURN / REVERSE BRIEF Things to consider: 1. Understand the original brief 2. Analyse the client's needs in detail 3. Define any problems/issues that you believe may arise 4. Design your responses to the brief 5. Provide additional ideas 6. Cost, budget and schedule appropriately (conservatively) 7. Be concise and truthful about what you can deliver