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Discuss the external environment scanning process, including the different types of information gathered during the scanning process and the importance of this information for strategic
Discuss the external environment scanning process, including the different types of information gathered during the scanning process and the importance of this information for strategic management.
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The external environment scanning process involves systematically gathering analyzing and interpreting information about the external factors that may impact an organizations performance competitivene...
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
