discuss the factors, both internal and external, that impact a companys stock price and the subsequent perceived valuation of a company. Sometimes that perceived value matches that of the financial statements, and other times it is vastly different. Therefore, it is imperative to use relevant theories and existing literature to discuss the factors that lead to a valuation of a companys worth compared to that of the financial statements, and draw relevant conclusions on how company executives create the most value for all stakeholders. Particularly, you need to incorporate a contemporary topic into your discussion and discuss how it affects stock price.