In a Conjoint Analysis study of rental properties targeting UNSW students, there are three attributes (Distance to UNSW, Car park and Rental price), with the following levels: Distance to UNSW (3 levels): 500m, 1km, or 3km Car park (2 levels): with a car park or without a car park Rental price (3 levels): $400/week, $500/week, or $600/week We define the following dummy variables: Dist_1km: 1 if the distance to UNSW is 1km; 0 if otherwise Dist_3km: 1 if the distance to UNSW is 3km; 0 if otherwise CarPark_Y: 1 if there is a car park; 0 if otherwise Price 500: 1 if the rental price is $500/week; 0 if otherwise Price_600: 1 if the rental price is $600/week; 0 if otherwise Rating based Conjoint is used to collect data from respondents, i.e., respondents rate each of the designed bundles from 0 to 100, and a higher rating means a higher preference. The variable name for the rating scores is RateScore. Kate and John are two participants, and their partworths have been estimated as in the following table: Intercept Dist_1km Dist_3km CarPark Y Price 500 Price_600 Kate 25 -3 -9 20 -10 -25 John 30 3 -9 18 -10 -15