Question
Discuss the factors in Starbucks' micro- and macro-environments. Pick one specific factor and discuss how Starbucks' management might best manage their relationship with customers given
Discuss the factors in Starbucks' micro- and macro-environments. Pick one specific factor and discuss how Starbucks' management might best manage their relationship with customers given this factor.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
