Discuss the factors that drive family purchase decisions (husband-wife decision making, relative influence each member has regarding consumption, children's role in decision-making, and and the intended use of products and services by family members). Explain why this information is important to marketers.

**think about a product/brand and share an example of the family purchase decision relative to the product. Give examples of marketers use of resources to deliver the right kind of message to the right member of the family - sometimes that is the decision maker and sometimes it is the influencer.