1. Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?).

• • Is there a need or desire for the product?
  • Is the size of the potential market adequate?
  • Can the product actually be made?
  • Will the final product satisfy the market?
• Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?).
• • Will your companys products have a competitive advantage?
  • How will your competitors respond?
  • Can your company understand the market properly?
• Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?).
• • Will the product be profitable at an acceptable risk?
  • Does launching the product make strategic sense?
  • Does the product fit your companys overall growth strategy?
  • Will your companys senior management support this project?
• Based on the answers to the questions above, explain the reasons why IoT and connected cars are strategically important to the company.
  • Consider the evolving customer needs and desires; how would they impact the companys product plan?
  • What do you think competitors will do (if anything) in response to changes in your companys development plan?
  • Do you think that accelerating development of connected cars will help grow the company?