1. The role of marketing as a business function. 2. Micromarketing and macro- marketing. 3. The strategic role of marketing for an organization. 4. The use of marketing concepts in fields other than business such as non-profit marketing and politics, and 5. Discuss the role of marketing for your career success and for the success of your employer: a) How you would market yourself to a potential employer? b) Why marketing is important for your employer's survival and prosperity?