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Discuss the following with your classmates: Can you have marketing without the goal of a sale? Can you have a sale without the use of
Discuss the following with your classmates:
- Can you have marketing without the goal of a sale?
- Can you have a sale without the use of marketing?
- Can these areas exist without one another?
- Finally, where or how would you spend your marketing budget? Would you focus on attracting new customers, or retaining current customers? What various factors would play a role in your decision-making for choosing either approach? Explain.
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