1. Discuss the four characteristics of services.
2. Discuss strategies that marketers use to overcome the intangibility of a service.
3. Discuss strategies that marketers use to overcome perishability of a service.
4. Outline the additional marketing mix variables used in the marketing mix for services
5. Outline three methods of pricing services.
6. Outline the purpose of a service level agreement and required components.
7. Discuss two possible marketing strategies for services marketing
8. Discuss three methods for measuring the impact of service marketing.
9. Explain Gaps model of service quality and its implications for services marketing.
10. Explain customer relationship marketing and its importance for marketers.