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Discuss the four characteristics of services. Discuss strategies that marketers use to overcome the intangibility of a service. Discuss strategies that marketers use to overcome
- Discuss the four characteristics of services.
- Discuss strategies that marketers use to overcome the intangibility of a service.
- Discuss strategies that marketers use to overcome perishability of a service.
- Outline the additional marketing mix variables used in the marketing mix for services
- Outline three methods of pricing services.
- Outline the purpose of a service level agreement and required components.
- Discuss two possible marketing strategies for services marketing
- Discuss three methods for measuring the impact of service marketing.
- Explain Gaps model of service quality and its implications for services marketing.
- Explain customer relationship marketing and its importance for marketers.
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