Question
Discuss the hierarchy or heuristics of the various segmentation techniques presented in Chapter 6. (Heuristics is a term meaning the process by which we make
Discuss the hierarchy or heuristics of the various segmentation techniques presented in Chapter 6. (Heuristics is a term meaning the process by which we make choices in our lives.) Which techniques are the best?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
