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Discuss the impact of digital marketing on brand management in the contemporary business landscape. Provide specific examples to illustrate the various digital marketing strategies employed
Discuss the impact of digital marketing on brand management in the contemporary business landscape. Provide specific examples to illustrate the various digital marketing strategies employed by brands and their outcomes.
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1 Increased Reach and Visibility Digital marketing channels such as social media search engines and email enable brands to reach a global audience instantly Brands can engage with consumers across var...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
