discuss the impact that psychographics, geographic and demographics have on customer behavior. discuss also influences that your target's behavior has on a substantial competitive strategy for your retail store.

You are a new manager for an established, well known retail store, located in the community. You have noticed that the past six months your store has been seeing decreasing customer traffic and therefore lower sales. You are concerned that perhaps that the marketing for your store has started distracting your customers or that a competitor in the neighborhood is doing a better job reaching your customers. You understand that it will take a good amount of research and time to discover the cause of this loss of customer traffic.

You meet with the director(boss) and would like to submit a good presentation.