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Discuss the importance of CRM in pharmaceutical companies. Why should the company opt for a CRM solution? Evaluate the direct and indirect effects of the

Discuss the importance of CRM in pharmaceutical companies. Why should the company opt for a CRM solution?

Evaluate the direct and indirect effects of the CRM initiatives of Laurs and Bridz.

Which CRM solution should they select and why?

Suggest a plan for implementing the CRM solution. Should the company implement CRM for the entire sales force once or should it do so in a phased manner?

What possible challenges will the company face in implementing the CRM solution? How can it mitigate these potential challenges?

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