Question
Discuss the importance of income and social class as predictors of consumption habits. Use examples of brands available to you to illustrate the differences in
Discuss the importance of income and social class as predictors of consumption habits. Use examples of brands available to you to illustrate the differences in messages for income and social classes. Why are these differences important to marketers?
Marketing Question
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Project Management The Managerial Process
Authors: Erik W. Larson, Clifford F. Gray
7th edition
1260547272, 1259666093, 9781260547276, 978-1259666094
