Question
Discuss the importance of pricing. Illustrate your understanding of psychological pricing and discriminatory pricing with one real world hospitality businessexample for each of the above
Discuss the importance of pricing. Illustrate your understanding of psychological pricing and discriminatory pricing with one real world hospitality businessexample for each of the above strategies.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
