• Discuss the inputs, processes, and outputs that pertain to the operations of your chosen service or product-oriented business. (Marketing Specialist or Software Developer)
• Using the above inputs, processes, and outputs as a reference, explain how you will satisfy your customers. What core competencies will you have that will set your business apart from your competition?
• Identify at least two real competitors and compare your offerings to theirs, highlighting how you will differentiate your business from each competitor.