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-discuss the level of consumer involvement to support your step-by-step process? -An application of the Contextual Influences mainlyphysical surroundings, social surroundings, temporal and antecedent states
-discuss the level of consumer involvement to support your step-by-step process?
-An application of the Contextual Influences mainlyphysical surroundings, social surroundings, temporal and antecedent states categories as described inChapter10. Explain their influences in the of decision-making process
-The EKB model of consumer decision-making
-Identify two (2) useful insights about the consumer that were gained by examining their decision-making process and explain their implications for the organisation.
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