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Discuss the longevity of the 4 Ps, how have they been adapted to accommodate e-Business? How would you expect them to change in the future?
Discuss the longevity of the 4 P’s, how have they been adapted to accommodate e-Business? How would you expect them to change in the future?
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Answer The 4 Ps of marketing Product Price Place Promotion have been fundamental concepts in marketing theory and practice for decades Despite the advent of ebusiness and the evolution of marketing st...
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
3rd edition
132747324, 978-0132747325
