1. Discuss the major strategic issues that confront Mattel in 2019. In other words, what external and internal factors should most concern the company's senior management team at the end of the time period in the case?
2. Discuss recommendations you would make to Mattel to address the strategic issues confronting it in 2019 that you identified in your response to question 1 in order to reverse the company's recent poor performance. These recommendations should be made from the standpoint of the company's situation in 2019.