Question
Discuss the marketing planning process. Discuss market research and analytics in the sport industry. Discuss public relations. Discuss the role media plays in sports. Discuss
Discuss the marketing planning process.
Discuss market research and analytics in the sport industry.
Discuss public relations.
Discuss the role media plays in sports.
Discuss the role sponsorships, corporate partnerships play in sport
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
