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Discuss the mass media impacts that are related to a product of your choice and the advertising campaign. Examine the campaign from at least 2
- Discuss the mass media impacts that are related to a product of your choice and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
- How is the product perceived?
- How do individuals respond to the campaign?
- What are the anticipated consequences of the campaign, if any?
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Understanding Social Science Research
Authors: Thomas R Black
2nd Edition
0761973699, 9780761973690
