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Discuss the meaning, needs, and benefits of the strategic planning process for today's MNCs. Identify the basic steps in strategic planning. Discuss different internationalisation models
- Discuss the meaning, needs, and benefits of the strategic planning process for today's MNCs.
- Identify the basic steps in strategic planning.
- Discuss different internationalisation models with examples.
- Which imperative is likely to be relatively most important to MNCs in the coming decade: economic, political, or quality?
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