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Discuss the meaning, needs, and benefits of the strategic planning process for today's MNCs. Identify the basic steps in strategic planning. Discuss different internationalisation models

  1. Discuss the meaning, needs, and benefits of the strategic planning process for today's MNCs.
  2. Identify the basic steps in strategic planning.
  3. Discuss different internationalisation models with examples.
  4. Which imperative is likely to be relatively most important to MNCs in the coming decade: economic, political, or quality?

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