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Discuss the possible shortcomings and benefits of secondary data. Explore the trade-offs between centralized and decentralized international marketing research. What implications does language have for
- Discuss the possible shortcomings and benefits of secondary data.
- Explore the trade-offs between centralized and decentralized international marketing research.
- What implications does language have for international market research?
- Compare and contrast the various research techniques explained in this chapter.
- What effects has information technology had on international marketing research?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
