Question
Discuss the pricing strategy used by sasco milling and baking in lauching white star.what were the risks that the company took in using this particular
Discuss the pricing strategy used by sasco milling and baking in lauching white star.what were the risks that the company took in using this particular approach? outline one other pricing approach that they could have used and give motivation for this alternative.
CASE STUDY WHITE STAR SUPER MAIZE MEAL THE CLEVER CHOICE
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
