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Discuss the pros and cons of using an in-house advertising agency. What are some of the reasons why some companies might change from using an
- Discuss the pros and cons of using an in-house advertising agency. What are some of the reasons why some companies might change from using an in-house agency and hire an outside agency?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
