Discuss the question"Who is the Customer?"and expand on the following concepts:

Explain how delivering value to customers is critical to a successful and sustainable supply chain. Provide an example of how a company currently is achieving this, and why it impacts the customers.

Examine at least 2 of the limitations of the supply chain that are concerning to companies and how they can overcome these challenges.

Explain reflecting upon systems, software, and other tools that are currently being used to help companies plan, communicate, and improve efficiency across the supply chain.