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Discuss the relationship between Value and Price in marketing. Discuss the Psychological Issues in Setting Prices. Elements of Price Planning (the whole chapter described in

  • Discuss the relationship between Value and Price in marketing.
  • Discuss the Psychological Issues in Setting Prices.
  • Elements of Price Planning (the whole chapter described in Fig. 10.1)
  • What are the Pricing Objectives? Elaborate.
  • Define Demand, Price Elasticity and Break-Even Pricing.
  • Discuss the economic influences in pricing.
  • Discuss Psychological, Legal, and Ethical Aspects of Pricing.

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