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Discuss the role of distribution channels in marketing? Elaborate how title, goods, money, & information move across different types of channels of distribution. Discuss the
- Discuss the role of distribution channels in marketing?
- Elaborate how title, goods, money, & information move across different types of channels of distribution.
- Discuss the Distribution Channel Functions.
- What is VMS? How does it help marketing strategy?
- Explain Intensive, Exclusive, and Selective Distribution.
- What is channel leadership? How is it related to the supply chain?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
