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Discuss the role of marketing to tourism and hospitality related business. Discuss the 4 Characteristics of Tourism Products/Marketing. Provide example of each. Intangibility Inseperability Variability
- Discuss the role of marketing to tourism and hospitality related business.
- Discuss the 4 Characteristics of Tourism Products/Marketing. Provide example of each.
- Intangibility
- Inseperability
- Variability
- Perishibility
3.Explain the Three Types of Marketing. Provide at least 2 examples of each type.
- External marketing
- Internal marketing
- Interactive marketing
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
