Discuss the role of observation as a business research method Describe the use of direct observation and contrived observation Identify ethical issues observation studies Explain the observation of physical objects and message content Describe major types of mechanical observation Summarize techniques for measuring physiological reactions Refer Zikmund Business Research Methods (CH 11 Observation Methods)

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Discuss the role of observation as a business research method Describe the use of direct observation and contrived observation Identify ethical issues observation studies Explain

Discuss the role of observation as a business research method
Describe the use of direct observation and contrived observation
Identify ethical issues observation studies
Explain the observation of physical objects and message content
Describe major types of mechanical observation
Summarize techniques for measuring physiological reactions

Refer: Zikmund Business Research Methods (CH:11 Observation Methods)

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