Discuss the role of the micro-environment and its components in an organisation’s success.

2. As a manager, do you think it’s important for an organisation to develop a competitive advantage in today’s business times? Substantiate your answer.

3. Provide recommendations to your educational institution as to how they can make use of technological innovations to deliver better quality service.

4. What challenges do you think the macro-environment will present for businesses operating in South Africa in the next five years?

5. Why is it important for managers to invest in environmental scanning?

6. Why are the internal factors of an organisation regarded as controllable factors?

7. How have customers benefited from increased competition after liberalisation and globalisation?

8. What are the benefits of understanding the business (market, macro-, micro-) environment?

9. Explain why the social environment is important for an organisation.