Question
Discuss the societal marketing issues that relate to Custom Clothing, using concepts from Block 4, Reading 36, and information from the case study. Analyse the
Discuss the societal marketing issues that relate to Custom Clothing, using concepts from Block 4, Reading 36, and information from the case study. Analyse the strategic choices that Custom Clothing has considered for responding to the societal challenges.(25 marks)
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
