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Discuss the strategic importance of the campaigns Gillette conducted in the last decade and how did these campaigns add value to the success of the
Discuss the strategic importance of the campaigns Gillette conducted in the last decade and how did these campaigns add value to the success of the brand?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
