Question
Discuss the strengths and limitations of magazines as an advertising medium. How do magazines differ from television, radio and newspapers as an advertising medium? Do
Discuss the strengths and limitations of magazines as an advertising medium. How do magazines differ from television, radio and newspapers as an advertising medium?
Do you think magazines will face the same pressure that newspapers are facing from online media in the future? Why? Why not?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
