Question
Discuss two characteristics of the analytics techniques and discuss how they may be used to answer business questions or inform marketing decisions and plans. When
Discuss two characteristics of the analytics techniques and discuss how they may be used to answer business questions or inform marketing decisions and plans. When it is best to use this technique and give examples of when it's been used well. What are its benefits and risks?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
