Discuss:: Was this a vertical or horizontal takeover?

Choose 1 defense mechanism that has not yet been discussed. How could Cadbury have employed to prevent Kraft from taking them over? If you were the CEO of Cadbury why would you have chosen this defense mechanism?

Cadbury is a British Multinational confectionary company. It is the second largest confectionery brand in the world after Mars. Some of its famous brands include the chocolate bar Dairy Milk and he Creme Egg. n 2009 the CEO of Kraft Foods publicly announced her intentions to acquire Cadbury. Kraft offered \\( \\$ 16.3 \\) billion to Cadbury, which was rejected by Cadbury's board of directors as undervaluing he company. Cadbury was working through a restructuring plan at the time of the takeover attempt, and the shareholders had not been receiving their normal return on investment. At the time of he offer Cadbury's shares were trading at 790GBP and Kraft's offer was for 727GBP's. Analysts thought that Kraft would need to pay approximately 850GBP per share to win control. Outside of he price per share, one of the primary issues was concerns about a US based company gaining control over a large, UK based, company. Eventually, \71.7 of investors accepted an offer to sell their shares to Kraft at a price of 840GBP per share plus a special 10GBP per share dividend. Discuss: Was this a vertical or horizontal takeover? Choose 1 defense mechanism that has not yet been discussed (there are MANY different ones covered in the textbook). How could Cadbury have employed to prevent Kraft from taking hem over? If you were the CEO of Cadbury why would you have chosen this defense mechanism