Question
Discuss what some skeptics view as the challenges of taking a mobile game from one market to another. If you're not familiar with mobile games,
Discuss what some skeptics view as the challenges of taking a mobile game from one market to another. If you're not familiar with mobile games, discuss and provide examples of companies that have successfully employed adaptation strategies.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
