discuss which information isless relevant and why it might be considered less important in this pestel belowBow Cycle is a retail store that specializes in cycling equipment, including bikes, parts, clothing, and shoes. The company is looking to expand to Kelowna, BC$,$ and has hired a management consultant to assess the environment in Kelowna as it relates to the sport and recreation industry. The consultant has conducted a PESTEL analysis to better understand the threats and opportunities regarding expanding into Canada.Political:Kelowna is located in the province of British Columbia, which has a strong cycling culture and a government that is committed to promoting active transportation. The province has invested heavily in cycling infrastructure, and has implemented policies to encourage cycling as a form of transportation. This political environment is favourable for Bow Cycle, as it indicates a supportive regulatory framework for the company to operate in$.$ Economic:The economy of Kelowna is strong, with a low unemployment rate and a diverse economy that is not reliant on any one industry. This economic stability provides a solid foundation for Bow Cycle to establish itself in the market and grow its business. Socio$-$cultural:Kelowna has a large population of active individuals who are interested in cycling for recreation and sport. The city has a number of cycling clubs and events that attract participants from all over the region. This socio$-$cultural environment is favourable for Bow Cycle, as it indicates a strong customer base for the company's products and services. Technological:Kelowna has a strong technological infrastructure, with high$-$speed internet access and a number of technology companies located in the region. This technological environment is favourable for Bow Cycle, as it indicates a supportive infrastructure for the company's e$-$commerce and online sales operations. Environmental:Kelowna is located in a beautiful region of Canada, surrounded by mountains and lakes. The city has a number of parks and trails that are popular with cyclists, and the climate is mild, with plenty of sunshine and relatively little rain. This environmental environment is favourable for Bow Cycle, as it indicates a picturesque location for the company's retail store and a supportive outdoor recreation industry. Legal:Kelowna is located in the province of British Columbia, which has a number of laws and regulations in place to protect consumers and promote fair business practices. This legal environment is favourable for Bow Cycle, as it indicates a supportive regulatory framework for the company to operate in$.$ In conclusion, the PESTEL analysis of Kelowna, BC indicates a supportive regulatory framework for Bow Cycle to operate in$,$ a strong customer base for the company's products and services, a supportive technological infrastructure, a picturesque location for the company's retail store, and a supportive legal environment. These factors suggest that Bow Cycle would be well$-$positioned to succeed in the Kelowna market.